OUR STORY
Four generations of cut flower growing and floristry
ABOUT LITTLEBECK BLOOMS
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Littlebeck Blooms blossomed in 2024, influenced by a love of cut flowers and floristry passed down to April across four generations.
​​​​​​​​​April has worked within the agricultural/horticultural sector's corporate world for the last decade. Several years after moving to her husband's family farm in the beautiful valley of Littlebeck in Whitby, April has decided to move away from corporate life and follow in her family's footsteps - growing high quality, locally grown cut flowers and producing beautiful floristry.
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The love of flowers started with April's Great-Grandmother, Barbara, who had a large cut flower garden. Her daughter Madeline, April's Grandmother, continued this passion and spent her lifetime nurturing a garden full of flowers and plants, collecting seeds and spending many hours flower arranging. Madeline and Barbara are pictured above and below.
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Naturally, April's Mum, Katie, followed the family passion and worked for many years as a florist, alongside growing and propagating plants in her own gardens. April persuaded Katie to pick up her floristry kit once again for April's wedding before gracefully agreeing to take on the role of Littlebeck Bloom's chief florist.
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British flowers grown with agroecological principles
As a Member of UK trade association 'Flowers From The Farm', April is passionate about the use of seasonal, locally grown flowers and the #grownnotflown movement. UK grown flowers make up just 14% of the UK cut flower market, with the vast majority of flowers sold in shops and supermarkets mass produced and flown in from across the world.
With a degree in Conservation Biology and Ecology and a Master's degree in Agroecology, April is keen to embed agroecological cultivation methods across the flower farm, working sustainably to promote soil health and biodiversity. At Littlebeck Blooms we strive to use our own flowers as much as possible, occasionally buying in beautiful blooms from other British growers with the same values.
